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- home > Supply > Ningxia building intercom manufacturers, Beijing video intercom, building intercom Qinghai
Information Name: | Ningxia building intercom manufacturers, Beijing video intercom, building intercom Qinghai |
Published: | 2014-06-12 |
Validity: | 9999 |
Specifications: | Standard |
Quantity: | 10000.00 |
Price Description: | |
Detailed Product Description: | Ningxia building intercom manufacturers, Beijing video intercom, Qinghai-called brand building intercom war is fostered competition in the market with outstanding performance recognized by consumers, brands have a huge effect. In recent years, China's radio industry, driven by the rapid development of the communications industry, the rapid development of unconventional. Its industrial layout presents obvious regional, most of the major manufacturing companies located in the southeast coast of the Pearl River Delta area. Meanwhile, the Chinese handset market by foreign manufacturers vigorously sought walkie-talkie, wireless communications equipment manufacturers to foreign products and capital poured into and penetration has formed a trend. Intercom enterprise market competition in Shenzhen is the country's most important production base of walkie-talkie, walkie-talkie is one of the world's largest production base. Walkie-talkie enterprise specializing in the production (including export enterprises) has more than forty, of which there are more than 10 brands walkie-talkie. A number of high starting point, "Made in China" walkie-talkie manufacturer has the United States, Japan, the European Union and other countries and regions of the world more than 80 export products, export trade is a growing trend. Although China has become second only to the United States, Japan's third-largest producer of walkie-talkies, but China's own brand share is low. Most intercom low technological level of domestic and small production scale, product quality is not only poor, but also a serious waste of resources. Our existing intercom manufacturers regardless of skill level or production capacity, compared with foreign manufacturers do not have a clear competitive edge. Domestic radio industry redundant construction is very prominent. A large number of equipment manufacturers competing generic, grab a hot walkie talkie produced relatively common phenomenon. Way in vicious competition in the market, such as low status, type of product structure surplus serious. Produced by domestic enterprises specialized communications equipment can hardly satisfy the needs of professional wireless communication development, at present, China had to spend large amounts of foreign exchange to import professional wireless communication equipment each year. In this regard, China's walkie-talkie production enterprises should accelerate technological content and design to improve the level of radio products, and toward intelligent, personalized, lightweight direction, independent research and development, technological innovation as the main line, the domestic market cultivation civilian walkie-talkie together. Particularly important to build their brand image brand called war, is bred in the market competition has outstanding performance, recognized by consumers, brands have a huge effect. Under the condition that the buyer's market, who has a strong brand, it means who has market share, strong competitiveness and high profits. Therefore, enterprises should develop new markets, increase market share, we must first strengthen the brand is the concept of corporate life, to develop and implement their own brand strategy, shaping the product strategy planning, product quality, implementation and establish a market network marketing strategy image of the brand so hard. Now with the maturity of the market continues to deepen between similar products (such as between high-tech radios, walkie-talkie between universal) differences will become increasingly smaller, so-called is not the appearance of the product is essentially the core competitiveness of enterprise competition force is extremely easy to imitate. To the market is mature late, intercom products will highly homogeneous, and will strengthen the brand's requirements and dependencies. Therefore, with respect to foreign-made walkie-talkies and even most of the second-rate brands, products from the market segmentation and then down to the brand segmentation, and enhance brand loyalty, the main task is to promote the brand reputation. China's vast land, in thousands of years of civilization and culture in the development process, the formation of a North-South differences, differences in small cities, rural towns differences between these areas of mutual aesthetic, brand attitude, has a great cultural background is different, so These consumers also led to different areas of cognitive situations when purchasing products, select brands, considerations, selection criteria has a great difference. China's complex social structure to reflect on the walkie-talkie market formed a diversified consumer market structure. Intercom consumer market capacity continues to expand, increasingly diversified consumer demand, especially cities (mainly capital cities) and two, three urban consumers behave in this respect the differences more clearly, which also determines the metropolitan consumer market accepted and favored the concept of lifestyle in the second and third-tier cities will be some deviation. Therefore, beyond the reach of two big brands, especially in three cities in three domestic brands can show strong product competitiveness and brand influence. Second, continue to improve brand equity. Enhance brand equity can improve the brand's premium capacity, to improve corporate profitability, reduce business risk and maintain the sustainable development of great significance. Increase brand assets mainly in corporate brand management capabilities to improve on. To consumers by providing a differentiated value-added, not only to infect consumers through advertising, but the main thing is real value in every aspect of business activities embody the core values ??of the brand and interpretation. For example, in science and technology research and development, product design features, in form and design, as well as in the sales cycle in the service sectors, and so on, bit by bit, reflected. Insiders said that although there are many factors, but overall, the impact of the core elements of the brand walkie-talkie market change has two aspects: First, the change in their own walkie-talkie technology differences caused by different stages; Second changes in consumer demand, the differences in the different stages of the market caused. If these two companies to seize the walkie-talkie feature, follow the development trend of the future, get the initiative, is very likely to emerge in the future market competition. Digital machine market prospects of analog to digital radios start for the development of digital radio industry has brought tremendous opportunities in the five-year transitional period of time, our country now want to use the 50 million units in the analog radio stock market update, but also meet the needs of 5 million annual incremental market next five years, there are only 75 million units in our market capacity digital radio, digital radio with an average per 600 yuan / Taiwan Renminbi, is four hundred and fifty $ 1 billion market, coupled with the digital radio accessories, back-office systems and overseas markets, the digital radio industry market space is great, if companies can seize this market opportunity, will get great opportunities. Once you have completed the domestic enterprises intercom digital transformation, not only to maintain the existing market, but also with China's low-cost advantage, foreign companies entering the former is controlled by high-end market. China's Ministry of Industry No. 666 in the file "on 150MHz/400MHz band dedicated walkie-talkie frequency planning and use of management related matters" in the provisions, from 1 January 2011 to stop approval of the new 150MHz and 400MHz (using professional radio band) analog radio models , no extension of existing analog equipment models, and in January 1, 2016 to complete analog products to digital conversion products. Therefore, the "digital to analog" imperative. And our professional wireless communications market in recent years has maintained a rapid growth, in 2009 the market reached 3.7 billion yuan, compared with developed countries but also the overall size of the market is small, less than one tenth the size of the U.S. market. Professional wireless communications market in the coming years will continue rapid growth to market size in 2016 is expected to reach 9.53 billion yuan, the annual compound growth rate of 14.5%, the market prospects are very bright. From the international market, with the development of economy and society, as well as being in the public safety incidents worldwide attention, professional application of the increasing popularity of wireless communication devices, global professional wireless communications market will continue to grow steadily. 2009 market reached 62.4 billion yuan, is expected in 2013 will grow to 83 billion yuan, the annual compound growth rate of 7.4%. |
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You are the 16697 visitor
Copyright © GuangDong ICP No. 10089450, Zhuhai is Lin Electronic Technology Co., Ltd. All rights reserved.
Technical support: ShenZhen AllWays Technology Development Co., Ltd.
AllSources Network's Disclaimer: The legitimacy of the enterprise information does not undertake any guarantee responsibility