Digital IP intercom from the original non-visual multifunctional LAN Intercom referred subsequent bus video intercom, and then after, until now digital video intercom system, znlin Zhenglin intercom follow the march of transition environment, every upgrade is a traditional disenchantment, but in the end but still tragically lost their market, which in the end is right or wrong era of technological progress of the eccentric too? In terms of science, technology never mind progress, and will not deliberately drive a wedge between the old and new era. To win the game, tcp / ip digital video intercom must not stay still, the dead and other wire to the original speed era moves forward, the distance it can do only themselves to shorten the times between the lines. To shorten the distance from the line with the times, does not seem a difficult task, all-digital video intercom could have legitimately go back, slowly close the era of the line, but the problem will come znlin digital intercom products are being Linlou Yu They should withdraw their own digital capabilities, lower social status and traditional vendors to seize the market, or to continue to update technology era according to the state line to produce products that meet the needs of high-level product of the times? This logic is not difficult reasoning: intercom receded digital technology products will be facing tremendous pressure homogenization of competition, but should be born of the new technology era set to bring digital intercom products next era of rapid line, make a return to earth of the high-end products. For example, in recent years znlin positive 林楼宇 intercom products from the original single functional transformation of security products for home decoration fashion, simple and stylish, ultra-thin, large-screen display, breaking the use of new materials has become the trend. In addition, another one closer to the era of digital intercom product line and the distance line to a mobile way to accelerate the era of digital intercom products, namely update times people speaking for znlin positive 林楼宇 concept used to allow people to all-digital intercom products have a real recognition. Digital video intercom industry expected when it comes to forecasting, in fact, no one can accurately grasp the 2014 Chinese tcp / ip digital video intercom trend, because this year there are too many uncertainties, such as the economic situation or monetary policy, housing policy and so on. From 2012 to 2014 the project has started, although residential sales situation is not optimistic, but the intelligence community of the relevant supporting tcp / ip digital video intercom and smart home should not have a greater impact, because the relatively low proportion of these two funds in the share of real estate. Tcp / ip digital video intercom system In terms of per capita was 800 yuan a household, the average area of ??100 square meter, the price of a square on the intercom to 8 yuan, in 2013 the country 860 million square meters of residential sales, video intercom market as the benchmark total of about 6.88 billion. The future tcp / ip digital video intercom will be absolutely mainstream, which tcp / ip digital video intercom products will occupy 70% or greater ratio. From the product point of view, and now China znlin positive 林楼宇 intercom market is experiencing from analog to digital, a process bus to tcp / ip conversion, video intercom projects in residential buildings in the new district, more than 70% based digital video intercom international standard tcp / ip transport protocol. Overall, digital intercom system into the substantive application stage, tcp / ip technology has new owners of real estate projects are widely accepted, various manufacturers have tcp / ip all-digital intercom system as a new growth point to promote , while many real estate developers also put digital intercom system as a selling point of the real estate focused on the other hand, due to the positive 林楼宇 intercom znlin low-end manufacturers continue to get involved in this industry, when throat price competition have occurred, so that the original competition further deterioration of the competitive environment, coupled with the raw materials, production costs and management costs continue to rise, making the product margins getting smaller and smaller, the size of the already small tcp / ip digital video intercom manufacturers face difficulties to survive. Today, tcp / ip digital znlin positive 林楼宇 intercom products has increased from highly professional industry gradually transformed into a semi-professional industry, and gradually extended to the civilian market, so the price will be more products Transparent. In this environment, product suppliers can only continue to improve product value and customer satisfaction, in the lower market segment to find their own living space. Chapter 2: Digital video intercom how to break through? As the tcp / ip digital znlin positive 林楼宇 intercom technology matures, large-scale effects industry increasingly highlighted, leading companies to lower manufacturing costs, greater market share gradually eliminated other small businesses; and now many domestic tcp / ip digital znlin positive 林楼宇 intercom enterprises industrial chain extension, in such a tough situation to increase R & D investment to accelerate the integration of smart home technology into the field. Finally, tcp / ip digital znlin positive 林楼宇 intercom marketing model also changed: First, marketing channels flat, as the market changes, all-digital znlin positive 林楼宇 intercom industry marketing aspects will be more Simple, product suppliers and end users of real estate from the increasingly close; on the one hand, the company will be more direct contact with end-sink estate users, active sales of its products and solutions to the terminal; the other hand, end-users have real estate to some extent, improved their professional skills, they will take the initiative to find the most suitable equipment suppliers based on the functional requirements of their own projects. Second, the marketing focus shifted. tcp / ip digital video intercom manufacturers is real estate development and the development of trust. Many tcp / ip digital video intercom companies will put the second and third tier cities will become the next profit race course. 2012 to 2015 each tcp / ip digital video intercom manufacturers is bound to seize this opportunity, and vigorously promote the second and third tier cities to do the project, and strive in this vast space to seek a better market share.